Grow it green: 7+3 steps to revamping your business ops

Cross your t's and dot your i's. Scroll down for your 7+3 steps to (re)building your business for people, planet and profit.

**Bonus last step with AI tech in lead generation for your service-oriented business.

At any stage in your brand's life, we're bound to face challenges to pivot. Over time, circumstances inevitably lead us to head towards:

• Digitalisation: from brick-and-mortar to big data and e-commerce, from analog to automation;

• Greater social media presence: tapping into new markets and maintaining relevance across generations;

• ESG implementation: concrete measures towards eco-consciousness and community involvement for longevity and integration;

• and other catalysts to growth.
  

From chaos to clarity

We've identified four different pathways to guide this new direction, based on the triggers of change. A few prompts for you and your team to consider :

REDEFINE: The why

1. Do we know what value we — could — offer immediately and in the long run?

2. Do we have everything we need for a win-win situation with our end users? What's missing?

3. Do we observe and identify loose ends in our systems to optimise offers towards scalability?

4. Are we providing value that inspires loyalty to our existing clients?

5. Is what we are doing a true reflection of our company's vision and mission?

REINFORCE : The how

1. Do we know our precise desired outcomes?

2. Are we aware of why we choose to do the things we do?

3. Are we guessing what needs to be done or are we constantly achieving our targets?

4. Have we done what is required to attract customers that share the same vision as our founding members and stakeholders?

5. Have we done what is required to attract customers that share the same vision as our founding members and stakeholders?

RECONSTRUCT: The what

1. Is what we are constructing directly/indirectly adding value to the surrounding environment through conservation and/or regeneration?

2. Do we know our natural ecosystem well enough in order to make use of its features? (i.e. temperature, ventilation, weather patterns etc)

3. Have we tapped into renewable energy sources and implemented a process to replenish resources?

4. Are we using ethically-made and disposed materials within a closed loop / circular economy?

5. Are we respecting local customs based on a deep understanding of its origins and rationale?

REACH: The who

1. How are we appealing to our end-users? Are we inspiring creativity and abundance?

2. Are our values and objectives being properly communicated and understood?

3. Is our content in all our marketing channels relatable and digestible?

4. Are we approachable to our customers? Can they reach us when they face problems with our products and services?

5. How can we follow through on what we say we do through our communications?

Takeway tools

If you scrolled down and skipped the prompts to find what most relates to you in the immediate, here is the list of coworking nomads to guide you at each stage (and yes, you can find them offline 🩴, on the island 🏝️, at the beach 🥥, sipping coconuts 🍹, toes in the sand 🏖️ at sunset 🌅 )!

🌿 REDEFINE brand identity

1. Environmental consulting Jiwa Community Garden : jiwagarden.com Online, or offline, we welcome as you are. Identify ways to scale your impact by observing and interacting with your network and surroundings. 🎯 Reach out to Lenny for a free 30-minute site-visit and assessment.
   

2. Framework, tools, roadmap RocketSquid : rocketsquid.tech Checklists, guides, and the expertise to grow your online business. Upskill yourself and your team, or outsource the builds to launch new offers. 🎯 Reach out to Matej to upgrade your business.
   

3. Branding with neuroscience Unrth : unrth.com Marketing with purpose, backed by data and impeccably targetted. Design your merchandise and appeal to your audience with a strong call to action. 🎯 Browse the portfolio and reach out to Amanda, for a free referral card and branding guide.

🌿 REINFORCE a balanced approach

1. Strategic operations Processized : processized.com Contain the atrophy and regain control by establishing concrete changes towards measurable targets. Get back 10 hours of freedom each week. 🎯 Reach out to Simon for a free discovery call.
   

2. Systemic coaching Studio Mio : coachingstudiomio.de The answers lie within. For clarity, tap into the creative, intuitive and supportive energy by unlocking them through connection. Guided conversations to tie up loose ends with regular check-ins over time. 🎯 Reach out to Mio for an empowerment roadmap session.
   

🌿 RECONSTRUCT ideals

1. Bioclimatic architecture HybridScapes : instagram.com/bz.nieto/ Get to know your natural surroundings and tap into state-of-the-art eco-design. 🎯 Reach out to Beatriz for an initial assessment.
   

2. Sustainable building and landscaping True Nature Nusantara : truenaturenusantara.org Find alternative building material that doesn't break the bank, and the planet. Save time, money, stress and sanity with a team that speaks the language and knows the culture. 🎯 Reach out to Djuca & Bodhi for a free initial site visit in Ubud and Canggu.

🌿 REACH to inspire

1. Community & communications For Good : Irma / forgoodimpact.com & pratisarabumifoundation.org From CSR, to outreach campaigns, The team at For Good team has🎯 Reach out to Irma for an assessment
   

2. E-commerce marketing EmailPerformanceMarketing : emailperformancemarketing.de Provided that your online business reaches a target minimum, and has all its solidly in place, increase your profits by over 15% with the right funnels. Exclusive offers for campaigns in German. 🎯 Reach out to Jean for an assessment.
   

3. Content creation Media Hero : instagram.com/dayron_pompa/ Shortform content is still the catapult you need for your business. Exclusive offers for holistic wellness coaches. 🎯 Reach out to Dayron for an assessment.
   

A little bonus for the techie in the team:

1. AI Lead generation

Try Setter : trysetter.com So many calls to make, so little time? Fill up your calendar with quality leads and make a thousand calls at once. No robots. 🎯 Book a demo call with Timo & Josef to hear the mind-blowing progress of AI for your business.

Meet us here

Wanna get to the nitty-gritty of how you can make real impact with your business? Meet us at our ESG Coffee Mornings, monthly at every second Thursday in the garden.

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